U.S. APPAREL MARKET REFERENCE
U.S. Apparel & Streetwear Statistics: 2026 Data
Current figures on clothing spending, apparel retail, and e-commerce, gathered from U.S. government releases.THE BIG PICTURE
The numbers behind the clothes people choose.
Streetwear sits inside a much larger apparel market, so no government agency tracks it as a stand-alone category. This page brings together the closest reliable measures: what U.S. households spend on apparel, how clothing stores are selling, and how quickly online retail continues to matter.
Each figure links directly to its original source. Use the context beside the number when you need to quote it accurately.
U.S. clothing and clothing accessory store sales in August 2026.
This is the Census Bureau’s revised, not-seasonally-adjusted estimate for the month.
Source: U.S. Census Bureau, Monthly Retail Trade annual revision, September 28, 2026Year-over-year growth in August 2026 clothing and accessory store sales.
The category grew from $25.45 billion in August 2025 to $26.50 billion in August 2026.
Source: U.S. Census Bureau, Monthly Retail Trade annual revision, September 28, 2026U.S. clothing and accessory store sales from January through August 2026.
The eight-month total was 5.5% above the same period in 2025, before seasonal adjustment.
Source: U.S. Census Bureau, Monthly Retail Trade annual revision, September 28, 2026Average annual U.S. household spending on apparel and services in 2024.
This category represented 2.5% of average annual consumer expenditures.
Source: U.S. Bureau of Labor Statistics, Consumer Expenditures, 2024Share of total U.S. retail sales made through e-commerce in the second quarter of 2026.
The Census Bureau seasonally adjusts this quarterly retail e-commerce estimate.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026Estimated U.S. retail e-commerce sales in the second quarter of 2026.
That was 12.2% higher than the second quarter of 2025, after seasonal adjustment.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026Quarter-over-quarter growth in U.S. retail e-commerce sales in the second quarter of 2026.
The seasonally adjusted e-commerce estimate increased from the first quarter of 2026.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026Estimated total U.S. retail sales in the second quarter of 2026.
The Census Bureau estimated total retail sales at $1.9865 trillion, up 6.7% from the second quarter of 2025.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026U.S. electronic shopping and mail-order firms in 2023.
This is the latest annual structural snapshot of the online retail sector, not an apparel-only count.
Source: U.S. Census Bureau, E-Stats 2023, released March 2026People employed by U.S. electronic shopping and mail-order retailers in 2023.
The industry’s payroll totaled $35 billion that year.
Source: U.S. Census Bureau, E-Stats 2023, released March 2026WHAT THIS MEANS
Apparel demand still depends on both the closet and the checkout.
Clothing and accessory stores are moving more sales year over year, while e-commerce accounts for a meaningful share of all retail. For shoppers, that means more ways to discover a piece, compare a look, and buy when the timing feels right.
For a streetwear brand, the useful signal is simple: a clear point of view matters at every step. Original graphics, an easy outfit story, and a collection that gives people a reason to come back all help a piece stand out in a crowded retail market.
Explore K-Money Street WearSOURCES & METHOD
Built for accurate citation.
This is a curated reference, not a market-size estimate for streetwear. Statistics are included only when a named government source publishes the number and date. Retail-wide figures are labeled as retail-wide, and online retail figures are not presented as apparel-only data.
- Monthly Retail Trade ReportU.S. Census Bureau, September 28, 2026
Revised monthly clothing and clothing accessory store sales through August 2026, including the year-to-date comparison.
- Quarterly Retail E-Commerce SalesU.S. Census Bureau, August 18, 2026
Second-quarter U.S. retail e-commerce sales, e-commerce share of total retail sales, and retail sales growth.
- Consumer Expenditures, 2024U.S. Bureau of Labor Statistics, September 9, 2025
Average annual household expenditures, including apparel and services.
- E-Stats 2023U.S. Census Bureau, March 2026
Annual structural data for electronic shopping and mail-order retailers.
CITE THIS PAGE
K-Money Street Wear. “U.S. Apparel & Streetwear Statistics: 2026 Data.” Updated October 14, 2026.